You web site stinks and we can help

The biggest challenge of software development is that users have an opinion about the subject but don’t know how to transform that opinion into something a software developer understands.  This eventually leads to gallons of coffee and numerous hours worked, and in the end, the user hates the software created because it is not what they want.  This week on the blog, I want to discuss what all this means for your business.

To do business today, any company of any size needs a web presence. In my experience, a graphic designer with some print experience is given the job, and they create a company brochure for the web.  Soon, marketing gets involved, and the sales force joins the fun.  Finally, someone in tech support says the company lacks the infrastructure to support a website.  In the end, the website is an unpleasant compromise that features the branding from marketing and does not drive business to the company.

Now, evolve these trends over five or ten years, and you have a recipe for mediocrity and poor brand presence.  The website is difficult to update.  The original graphic artist has left and the help desk person behaves like a troll under a bridge because they fear any change will break the website.   It is a mess.
This is becoming a bigger problem because mobile devices like phones and tablets view websites more often.  This means your rickety website has out-of-date content and looks horrible on a mobile device.

At E₃ Systems, we understand these challenges.  Contact us today and we will be happy to help you with responsive web design and finding a content management system to meet your needs.

Everyone has an opinion about software and websites.  Yours should be optimistic about your company's web presence.

Until next time.