It is a mobile world and you are living in it.

Any time you can combine technology trends with science fiction and a dash of British intellectualism and throw it in a blender, I am going to be curious about the end product.  Fortunately, The Economist did not disappoint when they published an article about  “The truly personal computer.”  It is a great article, and you should take the time to read it.  This week, I want to discuss some of the implications of that article and what it means to your business.

Since I founded my business, I have been adamant about creating applications that work well on laptops, tablet computers, and smartphones.  Being a technology insider, I realized that this is where the money was going to be and that with the growth of smartphones, we would see new demands in computing.  The latest information from the February 28th edition of the Economist bears this out.

In 2014, according to Strategy Analytics, over 1.2 billion smartphones were shipped worldwide, compared with 300 million personal computers and just under 600 standard mobile phones.  If you are a business, this means that if people are going to interact with your business, they are going to do it via a smart device.  This is a game-changer.  You are going to have to change how you do customer service.  You will have to have a website that is adaptive to smaller screens.  You are also going to have to be more responsive because users of mobile devices can compare prices and trade information on the go.

Social media services like Yelp mean that restaurants must pay better attention to customer service and food quality.  I also see municipalities dealing with the disruption caused by Uber, which threatens to obsolete standard taxi and limo services.  None of this would have been possible without smartphones.  So the question isn’t why haven’t you learned to adapt to this strange new world of mobile computing; the question is how are your competitors exploiting it?  If you cannot adjust, your business is in for a rude awakening.

My business makes applications for trucking and logistics companies to manage inventory and fleet maintenance and now transforms manifests into invoices via QuickBooks cloud services.  It is an exciting time, and we would love to tell you more about how we can help you succeed in this new age of mobile computing.  You will be helping yourself and your business.  Please stop by our website, E3 Logistics Systems, or send us an e-mail. We will be glad to help.

Until next time.