A trillion-dollar trend.

I hope that everyone had a good holiday weekend.  I stumbled upon an interesting article about Silicon Valley investment banker Sanu Desai during my time off. For those who don't know who this individual is, he helped Amazon go public in 1997.  As a venture capital banker, he seems to know where all the bodies are buried in Silicon Valley and all the latest trends regarding money.  He said something this week that is directly relevant to our business.  The times are changing, and we are about to transfer over one TRILLION dollars from companies involved in business-to-consumer products to companies involved in business-to-business products.

E3 Systems has been pioneering a new cloud-based system that allows tracking your invoices, bills of lading, purchase orders, and inventory online.  This is perfect for small and medium-sized businesses.  You don't need to install software.  You don't need to purchase expensive servers, and you don't have to worry about hassling with software upgrades.  We take care of this.  We are also perfectly focused on business users who don't have much time to train their people to use new systems.  This is what makes Desai's commentary so heartening.  The technology business has spent the last twenty years making life easier for consumers.  Now, it is time to make life easier for business owners. 

As technology has gotten to resemble magic, it is becoming hard for small and medium-sized businesses to provide the same kind of customer service that larger companies provide.  This is a big deal because you are now at a competitive disadvantage.  What I felt was needed was a technology service that makes it possible to provide the same tools the big firms have at a fraction of the cost.  This is even more important because consumers are becoming more technologically savvy.  They will take it for granted that they can track their products online and via mobile phones. 

This is where the one trillion dollars of wealth transfer comes from.  Larger firms like Oracle, Amazon, and Microsoft cannot fill this vital business niche. And so it will be up to smaller companies like mine to fill in the gap.  So E₃ Systems is competing for over a trillion dollars of money up for grabs.  We will have accomplished our mission if we receive just a fraction of it. 

If you want to learn more about how to be part of this growing trend, please call us. We will be glad to help. 

I can't even fathom a trillion dollars of wealth.  There has never been a trillionaire in the history of humankind.  Still, it is hard to ignore when this amount of money is moving in your direction.  It is nice to know you are part of a positive trend rather than swimming against the tide.  I look forward to having you join us. 

Until next time.